找回密码
 注册

QQ登录

只需一步,快速开始

新浪微博登陆

只需一步, 快速开始

扫一扫,访问微社区

快捷导航
事务所专题-柯南20周年纪念事件簿
搜索
查看: 1067|回复: 8
打印 上一主题 下一主题

谁帮我修改英语论文

[复制链接]

杯户中学生

0

主题

0

好友

29

积分

 

升级
72%
帖子
2865
精华
0
积分
29
威望
0
RP
0
金钱
1 柯币
人气
0 ℃
注册时间
2003-10-14
跳转到指定楼层
顶楼
发表于 2004-4-26 16:23:16 |只看该作者 |倒序浏览
老师反馈后,提了几点
但我改不来啊~~~~
谁帮忙啊~~~~
55555555`~~~~海外的请奉献出你们对中国同胞的爱心
是事物所成就了我和他的缘分 我喜欢这里!

杯户中学生

0

主题

0

好友

29

积分

 

升级
72%
帖子
2865
精华
0
积分
29
威望
0
RP
0
金钱
1 柯币
人气
0 ℃
注册时间
2003-10-14
沙发
发表于 2004-4-26 16:23:48 |只看该作者

回复:

How to attract consumer’s attention in today’s marketing
Today consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product and/or service they have received. But first companies have to bring consumers into the stores. The companies bring consumers into the store by marketing their product. The average consumer would probably define marketing as a combination of advertising and selling. It actually includes a good deal more. Modern marketing is most simply defined as directing the flow of goods from producers to customers. In order to answer this question fully we must define consumer goods which means goods that are used or bought for use primarily for personal, family, or household purposes.
由于顾客回头率的存在,所以要采取。。。。措施。把这部分作为发展部分。
但是不能把这么长的一大段放在一起。要分成若干个自然段。
Promotion, which works hand in hand with marketing a product, allows the product to be relayed to the right consumer through campaigns. A Market research must be completed to find a target audience which is used for promotional and advertising reasons. The last part of the scheme is the actual advertising of the good which pulls the consumer into the store. Marketing has had an influential impact on fast moving consumer goods through abroad range of activities including, promotion, market research, and advertising. Promotion is used to communicate information about goods and services to target market audiences thereby facilitating the exchange process. Promotion plays an important role in informing, educating, persuading and reminding customers. The promotional mix is adjusted according to the organizations promotional objectives and its marketing situation. Generally, in consumer services, marketing and advertising will be by far the main component and the most expensive. Promotion is essentially about communication. Target audiences need to receive information about goods and services before they can begin to consider making a purchase. The promotional objectives will influence the nature of the promotional message and the type of appeal used to get the message across. One of the key tasks in designing and executing promotional program is the selection of appropriate media for advertising and other forms of communication. The range of possible media choice is extensive but will ultimately be governed by factors such as the budget available and the target audience profile. The development of an effective promotional campaign involves combining the promotional mix elements in the most appropriate way to meet the organizations communications objectives. Evaluation and monitoring is important and one method of evaluation is by completing marketing research. An advertisement, or a campaign of advertisements, is planned in much the same way a successful salesperson plans the approach to be used on a personal call. The first stage is working out the strategy. This requires a thorough analysis of all available market research, personal discussions--or focus groups--with typical prospective buyers of the product, and knowledge of all competitive products and their advertising. Based on the understanding and insights derived from this information, advertising professionals write a strategy that defines the prospects that constitute the target market to which they must direct the message and what must be communicated in order to persuade the prospects to take the action that is desired. With this strategy as a guide, copywriters and art directors begin to create the advertisements. At this second stage they try to come up with an idea that involves the prospect, pertains to his life or problems, and is memorable. The idea can take the form of an unexpected set of words or a graphic symbol. It also can be a combination of words and graphics, and even music. An advertising idea works best when it is a totally unexpected yet thoroughly relevant fulfillment of the strategy. The third stage is the execution of the idea. This means turning the idea into some form of communication that a prospect can see or hear. For print advertising, execution involves writing text, taking photographs or commissioning drawings, arranging elements on the page , setting type, making photo engravings, and so on. For broadcast advertising, it may mean writing dialogue and composing music, hiring actors and recording voices, filming in a studio or on location. Throughout all three of these stages, research plays an active role. Market research provides the information on which the strategy is based. Copy research may test the relative strength of several ideas on small groups of consumers or larger national samples. Focus groups may uncover communications problems in various headlines, photographs, actors, or musical compositions along the way. Research remains active after the advertisement has been executed. Often a finished print ad or broadcast commercial is tested before it appears in print or on the air, and it is not unusual to track the effect of advertising in the marketplace during the course of a campaign. The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for a political candidate, make a contribution, or even to join the Army. Like any personal salesperson, the advertisement tries to persuade. Advertising companies are keeping the pulse on contemporary culture, surging with new innovative marketing techniques that are imputed through promotion. Currently, consumers expectations need to be exceeded for commercial success so that customers are delighted with the outcome.? Companies take pride in developing advertising that breaks through the media clutter and creates lasting impressions on potential buyers minds. It is essential to be seen on TV, magazines, and other media in order to show potential buyers that your product is worth investing in. Today, media is so integrated into the society that it dominates the culture. Therefore, media presence is crucial in influencing consumers. The world cultures are growing increasingly visual. People spend less time reading and more time watching. Advertisers want to engage the viewer using highly simplified concepts that are a fusion of visuals and words. They want their ideas to communicate linguistically in seconds, yet stay imprinted on the mind of the buyer. Companies need to avoid the mistake of setting customer expectations too high through exaggerated promotional claim since this can lead to dissatisfaction if performance falls short of
是事物所成就了我和他的缘分 我喜欢这里!
回复

使用道具 举报

杯户中学生

0

主题

0

好友

29

积分

 

升级
72%
帖子
2865
精华
0
积分
29
威望
0
RP
0
金钱
1 柯币
人气
0 ℃
注册时间
2003-10-14
板凳
发表于 2004-4-26 17:11:52 |只看该作者

回复:

这里好象发不全
有兴趣的给我QQ或者MSN
我加你!
是事物所成就了我和他的缘分 我喜欢这里!
回复

使用道具 举报

杯户大学生

0

主题

0

好友

77

积分

 

升级
93%
帖子
1229
精华
1
积分
77
威望
3
RP
154
金钱
145 柯币
人气
-20 ℃
注册时间
2003-10-15
地板
发表于 2004-4-26 22:48:09 |只看该作者

回复:

Erm...you need to add more articles (a, an and the) in your essay...

eg:
Advertisers want to engage the viewer using highly simplified concepts that are a fusion of visuals and words.

Correction:
The advertisers want to engage the viewer by using simplified concepts that are a fusion of visuals and words.
经验是每个人给错误取的绰号。
回复

使用道具 举报

侦探助理

海外联盟创始人
海外联盟荣誉版主

0

主题

0

好友

131

积分

 

升级
18%
帖子
1709
精华
0
积分
131
威望
85
RP
72
金钱
145 柯币
人气
0 ℃
注册时间
2002-7-25
5
发表于 2004-4-27 07:09:38 |只看该作者

回复:

[email protected]

什么时候要?
明后天刚好有时间
Haply I think on thee, and then my state,
Like to the lark at break of day arising
From sullen earth, sings hymns at heaven's gate;
For thy sweet love remember'd such wealth brings
That then I scorn to change my state with kings.

快5年了呢...
回复

使用道具 举报

杯户小学生

广播站荣誉编辑

2

主题

0

好友

617

积分

 

升级
61700%
帖子
2213
精华
2
积分
617
威望
185
RP
1301
金钱
2427 柯币
人气
24 ℃
注册时间
2004-4-19
6
发表于 2004-4-27 09:51:50 |只看该作者

回复:

厉害~~
我根本看不下去~~~~
而且英语又差得要死~~~~~~~~~
我知道 討厭我很容易

這世界沒有愛 只有寂寞與不寂寞
回复

使用道具 举报

杯户小学生

广播站荣誉编辑

2

主题

0

好友

617

积分

 

升级
61700%
帖子
2213
精华
2
积分
617
威望
185
RP
1301
金钱
2427 柯币
人气
24 ℃
注册时间
2004-4-19
7
发表于 2004-4-27 09:52:41 |只看该作者

回复:

P.S
江~~~
我几乎都看不到你~~~~~~~~~~~
回复

使用道具 举报

侦探助理

海外联盟创始人
海外联盟荣誉版主

0

主题

0

好友

131

积分

 

升级
18%
帖子
1709
精华
0
积分
131
威望
85
RP
72
金钱
145 柯币
人气
0 ℃
注册时间
2002-7-25
8
发表于 2004-4-28 07:28:13 |只看该作者

回复:

嗯。。
很少上msn。。。。
有事的话email和QQ都比较快些。。。
Haply I think on thee, and then my state,
Like to the lark at break of day arising
From sullen earth, sings hymns at heaven's gate;
For thy sweet love remember'd such wealth brings
That then I scorn to change my state with kings.

快5年了呢...
回复

使用道具 举报

杯户小学生

广播站荣誉编辑

2

主题

0

好友

617

积分

 

升级
61700%
帖子
2213
精华
2
积分
617
威望
185
RP
1301
金钱
2427 柯币
人气
24 ℃
注册时间
2004-4-19
9
发表于 2004-4-28 11:18:28 |只看该作者

回复:

怪不得~~~
-_-|||
回复

使用道具 举报

您需要登录后才可以回帖 登录 | 注册 新浪微博登陆

手机版|Archiver|名侦探柯南事务所 ( 沪ICP备17027512号 )

GMT+8, 2024-6-7 13:41 , Processed in 0.038146 second(s), 18 queries , MemCached On.

Powered by Discuz! X2.5

© 2001-2012 Comsenz Inc.

回顶部