谁来翻译下
An advertisement, or a campaign of advertisements, is planned in much the same way a successful salesperson plans the approach to be used on a personal call. The first stage is working out the strategy. This requires a thorough analysis of all availablemarket research, personal discussions--or focus groups--with typical prospective buyers of the product, and knowledge of all competitive products and their advertising. Based on the u
nderstanding and insights derived from this information, advertising professionals write a strategy that defin
es the prospects that constitute the target market to which they must direct the message and what must be communicated in order to persuade the prospects to take the action that is desired. With this strategy as a guide, copywriters and art directors begin to create the advertisements. At this second stage they try to come up with an idea that involves the prospect, pertains to his life or problems, and is memorable. The idea can take the form of an unexpected set of words or a graphic symbol. It also can be a combination of words and graphics, and even music. An advertising idea works best when it is a totally unexpected yet thoroughly relevant fulfillment of the strategy. The third stage is the execution of the idea. This means turning the idea into some form of communication that a prospect can see or hear. For print advertising, execution involves writing text, taking photographs or commissioning drawings, arranging elements on the page , setting type, making photo engravings, and so on. For broadcast advertising, it may mean writing dialogue and composing music, hiring actors and recording voices, filming in a studio or on location
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好长....现在在学校。。。时间宝贵回复：
只是大概意思。。。还没完啊
一条广告，或一项广告计划，和一个成功的推销人在私人电话中计划性的靠近对方是相同的道理。第一步是涉及好一个策略。这需要一份对市场调查、私人讨论或某一群体的彻底的分析 - 典型的预期会购买商品者，及竞争产品的认知和它们的广告。在对这些资料的熟悉和了解的基础上，专业广告人员写出一份策略指出可组成目标市场的购买者，以及必须传达使购买者向所希望法方向行动。以这个策略为导向，广告文编写人和艺术总监开始创作广告。在第二步，他们尝试提出一个想法包括购买者，适合他的生活或问题和难忘的。这个想法可以是没预料到的一组词语或图解符号。还可以是词语，图形，和音乐的组合。广告想法在最意外但却与策略息息相关时最好。第三阶段是想法的制作。代表把一个想法变成一种购买者可以听见或看见的信息。在印刷广告中，制作包括写正文，摄影或制作插图，编排页上的东西，设置类型，制作照片雕版等。在广播广告中，包括写对话，创作音乐，雇用演员，和录音，在摄影棚拍摄或
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pf某江...偶只听得懂~~~不会翻译...
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